Calories in popular foods must be cut, say health officials
Calories in popular foods must be cut, say health officials
PHE said that while progress has been made on cutting sugar levels a"much more robust plan was needed
18 Agosto, 2017, 18:44
Public Health England will publish the evidence it gathers in early 2018.
Action on Sugar campaign director Katharine Jenner said: "We are pleased that PHE are launching a programme to tackle excess calorie consumption, which we hope will be ambitious".
By looking at the calorie content of food products, not just sugar, United Kingdom regulators are broadening their approach to obesity. We are delighted that the UCL Great Ormond Street Institute of Child Health will host the new Obesity Policy Research Unit (OPRU). The government is increasing its investment in research to develop a more detailed understanding of the underlying social and economic causes of childhood obesity.
"If we want to tackle this we have to look at calories".
PHE said it will focus on reducing excess calories in a range of products in conjunction with the implementation of the soft drinks industry levy - known as the "sugar tax" - which will come into force next April. "Singling out the role of individual ingredients and food groups does not help consumers to make good choices about their diet, lifestyle or general health".
She said companies were playing their part by making healthier options available and providing nutritional information on packs.
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The spokesperson insisted that food and drink makers have a "proud track record" of reformulating products to reduce their salt, fat and sugar content.
"This work will continue as we rise to the challenge of PHE's sugar reduction targets and engage with this new focus on calories". But more children are becoming obese and developing type 2 diabetes, and yet the food industry continues to pump out unhealthy, calorific food at cheap prices. We remain committed to working closely with PHE to ensure that the efforts of the sector are recognised, that pubs and restaurants are fully aware of the action they will need to take, and to help efforts towards the thoroughly merited aims of reducing child obesity'. It will then consult with food manufacturers and health organisations on guidelines for the calorie-reduction plan, and timelines for targets.
The British Medical Association echoed concerns around the marketing of food to children.
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But the Obesity Health Alliance has warned that plans to reduce childhood obesity are failing to tackle "the relentless exposure of children to junk food advertising on TV and online".
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