Domingo, 24 Junio, 2018

Paytm Mall revamps seller platform to focus on quality; delists 85000 vendors

Paytm Mall delists 85,000 sellers denies action taken due to GST non-compliance Paytm Mall revamps seller platform to focus on quality; delists 85000 vendors
Irune Rengel | 17 Julio, 2017, 15:24

Since the Noida-based company will have to take on bigger established rivals such as Flipkart and Amazon, Paytm Mall is trying to enhance its customer experience.

Paytm Mall has delisted 85,000 sellers associated with it to bring its e-commerce platform at par with the online shopping giants operating in India.

Paytm Mall has over 17 fulfilment centres across the country to offer consumers an efficient online shopping experience.

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To authenticate products, the company has made it mandatory for sellers to submit brand authorisation letter.

Online marketplace Paytm E-Commerce Pvt. In March 2017, Alibaba had invested $200 Mn in Paytm Mall.

The company in a statement said, "The sellers will undergo strict quality and service audits that will include their registration number, location of the commercial establishment, shop photos and goods and services tax identification number, among other things, to list products on the platform". The company expects the criteria to block potential fraudulent merchant signing up and avoid creating a bad customer experience on the platform.

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Paytm Mall has removed 85,000 sellers from its platform in order to maintain quality on the platform.

Paytm E-commerce announced the launch of its new Paytm Mall app on Android on February 27, allowing consumers to shop millions of products across varying categories from 1.4 lakh sellers, at the time of its launch. The platform will offer complete logistic support to brands and shops through its network of logistics partners. Besides, it is also scaling up its partner network by adding 3,000 Paytm agents to implant them in Tier-II and Tier-III cities for digitizing catalogs of neighborhood shopkeepers and trusted brands. It will look to digitise the catalogues of neighbourhood shopkeepers and brands authorised stores. The company however claims that this is independent of the implementation of GST.

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