Sábado, 19 Agosto, 2017

Facebook Messenger soon to be crowded with adverts in its 'Home' tab

Facebook Messenger Home Screen Ads Rolling Out Worldwide Facebook will start showing ads inside Marketplace, its Craigslist-style section for browsing used goods
Irune Rengel | 17 Julio, 2017, 14:13

It's called News Feed, and for the past five years, it has been the company's core money maker and source of revenue growth.

In a world populated by ad-blocking through browsers, segregated apps such as Facebook's and Twitter's have remained isolated from the trend, and a place toguarantee eyeballs on ads for marketers, aided by Facebook's wealth of user data and advanced targeting. For that, Facebook has its own Advertisements.

It started selling ads inside Facebook Messenger, and was in Cannes to sell and educate ad buyers on Messenger ads just last month. It added 76 million new users last quarter. In the list that appears, you should see an entry labelled Explorer Feed -this is what you're looking for, so give it a tap.

AC Milan to continue spending with Sanches
Rummenigge also commented on reports that Bayern would be reigniting their interest in Arsenal star Alexis Sánchez. At the price their CEO quoted, you would wonder if Jose Mourinho would be interested in signing the midfielder.

So if Facebook can't show people more ads in News Feed, and can't get unblocked in China, it needs to show them ads somewhere else. Now it will also have feature tailored advertisements similar to the ads on Facebook and Instagram.

When you click on the app and you are brought to the home page of Facebook Messenger, ads will be displayed and if the advert is clicked on, it will direct the user to the advertiser's website. Or at least that's the hope.

Facebook doesn't break out Instagram's revenue, but analysts think it could be huge.

Jay-Z Snags His 14th No. Album with '4:44'
Jay (real name Shawn Carter) broke his own record for most number one albums by a solo artist, making "4:44" his 14th number one. The album was released a week prior to its Billboard entry, but because Tidal didn't report the download numbers it didn't chart.

"We are starting a small test that shows ads to a small percentage of people using Marketplace in the USA and will evaluate the response before determining how we move forward", Michelle Bonner Techel, Product Marketing Manager at Facebook, said in a statement per Recode.

Facebook gets about 85 per cent of its ad revenue from mobile, but advertising through the main Facebook app is expected to cool off this year, meaning that multiple revenue streams from separate platforms are becoming more important. But it would be better to have two.

Idaho health advocates slam new Senate GOP health care bill
Now the CMS model - the actuaries - had, like, 12 million more people insured than the CBO model. She predicted skyrocketing costs for taxpayers also, stuck with the bill for sicker patients.

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