Lunes, 23 Octubre, 2017

You Will Soon Be Able to Order Food On Facebook

Why Facebook Is Making Grubhub Stock Fall Today

Grubhub may face some serious competition from Facebook.

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 Reprints Why Facebook Is Making Grubhub Stock Fall Today Grubhub may face some serious competition from Facebook. BILL PETERS 3:35 PM ET Reprints
Danilo Martir | 20 May, 2017, 15:46

Facebook is testing a new "Order Food" icon into its main app that allows users to place food pickup or delivery orders using third party services without leaving the Facebook ecosystem.

The feature is an expansion on a previously announced deal with online ordering businesses, Delivery.com and Slice, which Facebook detailed back in October. From there, you can choose from restaurants within the Slice and Delivery.com networks (the giants, Grubhub-Seamless aren't yet partnered with Facebook). Facebook is always rolling out with some new features and this time it is an option for ordering food. Year-to-date, FB has gained 29.32%, versus a 7.40% rise in the benchmark S&P 500 index during the same period. Once you've picked out what you want to eat, you hit then "Start Order" to get your food.

The entire process, from ordering to checkout, takes place on Facebook when you use this menu option. At that time, the company said that it would allow Facebook users to place orders with supported restaurants from their own Facebook Pages through a "Start Order" button. Here, you'll find a list of restaurants, which include a featured photo, price range (indicated by dollar signs), star ratings, and type of cuisine.

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It is confirmed by facebook that the new option "Order Food" is functionally related to the October news of slice and delivery.com via the restaurant facebook pages.

Moreover, it will also show you whether the restaurants offer both delivery and pickup.

Once you've decided how you're going to satisfy your appetite, a confirmation screen appears showing when your order is likely to be ready.

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Facebook has started rolling the new feature to select users in the U.S.

Since the past few months, Facebook has been adding a lot of new features to its app. It has launched features, including weather, a networking section called "discover people", a travel section called "city guides", government info via "town hall", an online jobs board, fundraisers, instant games and more. Users won't have to navigate to an eatery's Facebook page anymore, either.

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