Jueves, 25 May, 2017

APNewsBreak: Sesame Street, SeaWorld plan more joint parks

SeaWorld in Orlando SeaWorld in Orlando
Galeno Paniagua | 20 May, 2017, 05:28

The new license agreement extends SeaWorld's status as Sesame Workshop's exclusive theme park partner in the USA and makes it possible for Sesame Street characters to continue to appear at the existing distinct Sesame Street lands inside the company's two Busch Gardens theme parks and SeaWorld theme parks in San Diego and San Antonio, as well as a new Sesame Street land to be built in SeaWorld Orlando in the near future.

SeaWorld and Sesame Workshop have been working together for 37 years, and plans are in place for a second Sesame Place theme park to open no later than mid-2021 in a USA location to be determined.

SeaWorld Entertainment announced Thursday that it will open a Sesame Street-themed land at SeaWorld Orlando by fall 2022.

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It now has a Sesame Place theme park in Langhorne, Pennsylvania, between Philadelphia and New York City, which opened in 1980.

SeaWorld's current licensing agreement with Sesame Street allows SeaWorld to use Sesame Street characters in its parks, and it had been set to expire in 2021.

"We are thrilled to be able to grow the presence of Sesame Place theme parks in the USA and help our company diversify its brand portfolio and expand into new areas", said Joel Manby, SeaWorld's president and CEO.

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The new park will open no later than mid-2021, but a location hasn't been determined, officials said. The new license agreement extends the partnership between SeaWorld Entertainment and Sesame Workshop through December 2031.

The deal comes as SeaWorld is trying to overhaul its image and bolster its bottom line amid declining attendance following its decision to end controversial shows featuring orcas. Sesame Street lands already are in SeaWorld's two Busch Gardens parks and two SeaWorld parks in San Diego and San Antonio. The movie implied that killer whales become more aggressive in captivity.

"We share Sesame's goal of educating and entertaining generations of children, and the extension of our partnership furthers SeaWorld's mission to provide guests with experiences that matter", SeaWorld Entertainment president and CEO Joel Manby said in a statement. "At Sesame, we know that the theme parks are a great way to deeply engage our fans with the characters that they love".

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