Maxus' Lindsay Pattison to lead change initiatives across GroupM
19 May, 2017, 23:59
Richard Foster, now the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and Los Angeles. Motion incorporates GroupM Entertainment's team and resources, and the full slate of programs it has partnered to develop and produce.
GroupM's various ad agencies will continue to work on branded content for clients separately to Motion.
WPP chief executive Sir Martin Sorrell voiced his confidence that Pattison would also be key to accelerating the group's delivery of new and innovative service structure for clients.
She will remain a member of GroupM's global executive committee and as CEO of Maxus. "Motion is a major commitment by GroupM to expand on these efforts". Commenting on the appointment, he said: "Our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest into the content industry and lead the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors".
Motion's creation is part of a push "to meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace".
Headquartered in London and Los Angeles, the business now operates in 26 countries worldwide with Motion's broad range of award winning programming distributed globally.
There are two issues here: one is helping GroupM in its day-to-day business dealings with clients, the other one is the elephant in the room untethered by the Us Association of National Advertisers' report into the so-called lack of "transparency" in media agency doings. She was previously Global Chief Strategy Officer and UK CEO for Maxus during a period in which it was the fastest-growing media agency worldwide.
In her new role, Pattison will also focus on senior talent development to ensure GroupM and its agencies have a strong bench of diverse leaders who can help clients win in a very challenging marketing landscape.
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