Oracle adds attention analytics to its data cloud with Moat buy

Danilo Martir | 21 Abril, 2017, 02:02

Moat will become a subsidiary of Oracle, operating within the auspices of its Oracle Cloud Data division, although the company was careful to mention that the acquired company will continue to operate independently. (NYSE:PG), Nestle, and Unilever plc (ADR) (NYSE:UL) apart from publishers like Facebook Inc (NASDAQ:FB), Snap Inc (NYSE:SNAP) and ESPN besides Alphabet Inc (NASDAQ:GOOGL)'s YouTube.

The deal marks the entry into the targeted TV ad sector for Oracle Data Cloud, the unit that supplies data and analytics to marketers and publishers.

Oracle shares closed 0.52 percent higher on Tuesday's regular trading session. The agreement is the latest entrant in the list of recent marketing technology-related acquisitions the tech giant has made over the recent years, including the acquisition of data management software company BlueKai and ad-targeting data firm DataLogix in 2014.

Medical Properties Trust, Inc. (MPW) Shares Bought by Brookfield Asset Management Inc
Current price level places the company's stock about -6.42% from the 52-week high and 27.02% away from the 52-week low. Kesler sold 4,000 shares of Corporate Office Properties Trust stock in a transaction dated Thursday, November 10th.

In particular, acquiring Moat will give Oracle access to something called "attention analytics" that typically refers to the tools that help Web sites see which parts of their pages visitors focus on most.

"It is with great enthusiasm that we join forces with Oracle Data Cloud", said Jonah Goodhart, CEO and Co-Founder of Moat. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics'.

Raab & Associates principal, David Raab, saw Moat as a good addition to the Oracle Data Cloud, giving it a toehold in many new accounts and adding a type of measurement that is in increasing demand.

Initial rulings in Chicago schools' funding lawsuit due April 28
He said the judge has the power to end the discriminatory practice, but the state would determine how it would fix the disparity. Purvis dismissed the district's claims of discrimination.

"That said, I don't see a huge impact on either Moat or Oracle: Each gets a bit of additional exposure to potential clients, but are already well established, so it won't expand either business overnight".

Oracle is now reviewing the existing Moat product roadmap and will be providing guidance to its existing customers with any resulting feature launches to be determined by Oracle's review of Moat's product roadmap.

Alison Sweeney to return to 'Days of Our Lives'
Four years after bidding Days of Our Lives adieu, Alison Sweeney is booking a trip back to Salem - and she isn't packing lightly. Sweeney's recent TV credits include Hallmark's Murder, She Baked , as well as hosting NBC's The Biggest Loser for nine years.

US and Russia ties "at a low point"

Shania Twain 'peed herself' during first stage gig

21 Abril 2017

Mahatma Gandhi stamps sold at 500000 pounds at auction in UK
Only single examples of this "great rarity" have ever been recorded in private hands, the AIM-quoted firm said. Stanley Gibbons previously sold one of these singles for 160000 pounds to a client in Uruguay in 2016.

Backed fighters make gains against Islamic State in northern Syria
The statement was made in the name of a previously unheard of "shared operations room" between Russia, Iran and allied forces. US Secretary of State Rex Tillerson says Russia's inaction played a part in fuelling a deadly gas attack on Syrian civilians.

Manchester City are eager to move for Juventus' Leonardo Bonucci
Cape Town - Gael Clichy insists Manchester City are going to do everything in their power to win the FA Cup for the fans this season.
21 Abril 2017

EEUU garantiza la seguridad a Japón por amenaza — URUGUAY
Y advirtió que cualquier uso de armas nucleares por parte de Pyongyang enfrentaría "una respuesta abrumadora y efectiva". El compromiso estadounidense con los japoneses pretende frenar las ambiciones nucleares de Corea del Norte .

White House denies misleading public on carrier destination
The U.S.is trying to ratchet up pressure on North Korea to abandon its n. But it was now "proceeding to the Western Pacific as ordered", it said.

North Lanarkshire millionaire has just a month to claim their prize
For every Lotto line played, players automatically receive a Lotto Millionaire Raffle code printed on their ticket. Mrs A has become one of over six million players that win each week on The National Lottery's range of games.
Major Texas school finance fix set to clear state House
Bill Wielechowski, D-Anchorage, was among six senators who tried to insert the local mandate into the bill on Tuesday. Seliger changed the bill to give more freedom to institutions and support students at underprivileged schools.

Palatin Technologies (PTN) Earns Daily News Impact Rating of 0.17
Are investors supposed to sell when the stock hits the target? Your own financial situation and investment needs are what matter. Also, the Hold rating count is 0, as of 18 April 2017. 0 announced "Sell Rating" and 0 disclosed "Underweight Rating".

Arkansas court won't reconsider inmate's stay
Arkansas had initially scheduled eight inmates to die over an 11-day period in April - the fastest pace of executions in decades. Circuit Judge Alice Gray has stopped the state's use of vecuronium bromide until she can determine the rightful owner.
21 Abril 2017

Premier Wall orders review of library funding cuts
The Saskatchewan government is reviewing its decision to cut library funding in the provincial budget. Many called it disappointing, shocking or disgusting, while some called it necessary.

21 Abril 2017

Nach Baliye 8: Divyanka Tripathi hurt, Vivek Dahiya to perform without her
The upcoming week of Nach Baliye 8 will see another celebrity couple taking the exit route after Utkarsha Naik and Manoj Verma. After Yuvraj Singh and Hazel Keech, news is that the other cricket couple will make their way on the dance based reality show.

Atentado en Suecia: Encuentran explosivos sin detonar en el camión del ataque
Había solicitado la residencia en Suecia en 2014 pero su petición fue rechazada dos años después por las autoridades migratorias. El ataque causó cuatro muertos y 15 heridos, nueve de ellos en estado de gravedad, entre estos niños.

U.S. and Russian Federation ties "at a low point" That's why I supported last week's limited action against the airfield from which Assad's air force launched the chemical attack. Russian Foreign Minister Sergey Lavrov blasted USA claims that it has "irrefutable evidence" of election interference.

Shania Twain 'peed herself' during first stage gig In addition to joining The Voice as a mentor, Twain will headline this year's Stagecoach Festival. " I literally peed myself ". Fortunately, she was wearing a skirt and had a glass of water on the floor which she quickly kicked over to cover the puddle.

United execs get dragged to testify on Capitol Hill Munoz says he takes full responsibility "for making this right" after the April 9 incident aboard a United Express plane in Chicago.

Baker Hughes Incorporated (NYSE:BHI) Under Analyst Spotlight With 15.87M avg volume, 0 days are for MCIG INCORPORATED (OTCMKTS:MCIG)'s short sellers to cover MCIG's short positions. Profund Ltd Liability holds 0.01% of its portfolio in MicroStrategy Incorporated (NASDAQ:MSTR) for 1,587 shares.

Smith's killer in tears as he talks about son Assistant District Attorney Jason Napoli used the term after the sometimes emotional and rambling testimony of Michael Burnside. That was the same request from Hayes' mother, whose uncontrollable sobbing led to a brief recess while she composed herself.

UP govt seeks fresh tech evaluation for Jewar airport By the end of 2017 the Airside Capacity is expected to rise by 10 percent, with around 72 to 73 movements per hour. There is a Greenfield Airport Policy in place for setting up new airports.

Funeral held for NY teen slain in suspected gang violence Banegas' aunt says his funeral will be held in his native Honduras. "I hope that if he is caught, justice is done", she said. This story has been corrected to show 11 bodies have been found since September, not 11 killed since September.

With 2019 elections in mind, BJP begins national executive meeting in Odisha Pradhan's father, Debendra Pradhan, was also a BJP MP from Deogarh, Odisha, and served as a minister of state in the 1999 A.B. Vajpayee Cabinet. "His party president may organise the biggest rallies, but facts are facts", Ramesh said.

Juventus' BBC is better than Barcelona's MSN But after seeing his Juve side oust both Monaco, in the quarters, and Real, in the semis, on their way to a 3-1 final defeat by Barcelona in 2015, Allegri should be wary of Atletico.

Destruction of Iran Nuclear Deal Poses Threat to Stability - Moscow NUCLEAR war with Iran is a bigger threat than with North Korea, the USA warned as it blasted Tehran for "alarming provocations". The disagreement between Obama and Netanyahu over the deal had strained US-Israel ties and Obama-Netanyahu relationship.

Nike launching new Apple Watch NikeLab style with Light Bone/Black band NikeLab is dubbed the "company's collaborative innovation platform", but there's not an very bad lot of innovation on show here. On the inside, though, you're still getting the same Apple Watch Series 2 with an aluminum case in either 38mm or 42mm sizes.

Brunella Horna será candidata al Miss Perú Universo 2017 Sin embargo, con el tiempo, la relación entre Jéssica Newton y Brunella Horna pareció arreglarse. A través de sus redes sociales, Jéssica Newton, organizadora del Miss Perú, compartió la noticia.

French Open decision on Sharapova on May 15 Roland Garros will already be missing another big draw to the women's game as Serena Williams is expecting her first child. She posted a picture on Snapchat with a yellow bathing suit showing off her baby bump, captioned "20 weeks".

Lahm bids 'bitter farewell' to Champions League We worked hard on the physical side and in the end it turned out well, I was able to contribute in the third goal and help the team .

Suntory may sell Fountain, Saxa brands SBF has been listed on the Tokyo Stock Exchance since 2013, and booked sales of about 1.4 trillion yen ($17.13 billion) in 2016. Suntory will retain its fresh coffee business, which is expected to be beefed up to capture a bigger share of the market.

Oracle adds attention analytics to its data cloud with Moat buy

Recommended