Facebook launches Augumanted Reality camera effects platform
Facebook launches Augumanted Reality camera effects platform
21 Abril, 2017, 20:15
Facebook, the dominant social media in the Middle East and owner of WhatsApp, announced on April 18 at its F8 2017 developer conference that it's making the smartphone camera the centerpiece of its augmented reality strategy. Anyone with a good idea or some experience can join the AR Studio and start experimenting with this new exciting tech, which has gone well past Pokemon Go already.
Facebook has made significant investment in VR, including its $2 billion purchase of virtual reality technology Oculus Rift in 2014. However, AR is just as viable a technology, yet should cost a lot less to develop and doesn't require any expensive purchases for consumers. Also, the company promises to roll out thousands of AR effects on its platforms which do not offer such wider range of effects now. "As silly as these effects might seem, they're actually really important and meaningful because they allow us to share what's important to us on a daily basis".
Eventually, he said, people would use augmented reality on eyewear, although he did not give any details about possible Facebook hardware.
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Many people use the cameras on their phones to write text on images, add digital objects and modify existing things with face filters and style transfers.
But Facebook could still have the edge on rivals such as Snapchat, which also launched some augmented reality features on Tuesday, likely to coincide with Facebook's news.
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Recently introduced Facebook Messenger'sInstantGames now have their own tab. The basic goal with the app is to provide users with a space where you can meet and interact with others just as you would have done in real life.
While users might primarily see Messenger as a way to chat with friends, Facebook wants to make it a place where businesses and news organisations can connect with people. That platform also has a strong mobile focus, which might be a welcome development for marketers more accustomed to building content and advertising around smartphones rather than advanced connected devices like a VR headset.
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